Saint Jeanne de Lestonnac Catholic School - Tustin

Why is Brand Important?

A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.

When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.

Colors

These are our approved brand colors. Please do not deviate from this color palette.

#1B3D6F

Navy Blue

Primary
Pairs with white text (#FFFFFF)

#F4F4F4

Light Grey

Accent
Pairs with black text (#000000)

#E4C290

Sandy Gold

Secondary
Pairs with white text (#FFFFFF)

#333333

Charcoal

Primary text color
Pairs with white text (#FFFFFF)

#3A5F8A

Accent Blue

Accent
Pairs with black text (#000000)

#000000

Black

Accent
Pairs with white text (#FFFFFF)

Fonts

These are the fonts used within our brand assets.

Primary Font: Open Sans

A clean, modern, and highly readable sans-serif font that reflects clarity, accessibility, and professionalism.

Font Weights & Usage

Light (300): Subtle headings, reflective or inspirational quotes
Regular (400): Body text (primary use)
Semi-Bold (600): Subheadings, emphasis
Bold (700): Headlines, calls to action

Hierarchy Example

H1 (Main Heading): Open Sans Bold, 32–40 pt
H2 (Section Heading): Open Sans Semi-Bold, 24–28 pt
H3 (Subheading): Open Sans Semi-Bold, 18–22 pt
Body Text: Open Sans Regular, 11–12 pt (print) / 16 px (web)
Captions: Open Sans Light or Regular, 10 pt

Color Palette

Primary Colors (Faith & Identity)

Deep Mission Blue — #1B3D6F
A strong, grounded blue representing faith, trust, and academic rigor
Warm Heritage Gold — #E4C290
A softer, welcoming gold reflecting dignity, tradition, and the warmth of community

Secondary Colors (Support & Balance)

Soft Gray — #F4F4F4
Clean, neutral background
Charcoal — #333333
Primary text color
Accent Blue — #3A5F8A
For links and highlights

Logo Usage Guidelines

Primary Logo

Use full-color logo on white or light backgrounds
Maintain clear space equal to the height of the logo mark

Secondary (Reverse) Logo

Use white logo on dark backgrounds (navy/charcoal)

Do Not

Stretch or distort
Change colors outside brand palette
Add shadows or effects

Logos

The below logos approved for reproduction and use.

Primary Logo:

The Saint Jeanne de Lestonnac Catholic School logo features a circular design.

100 Anniversay Logo:

100 Year Anniversary Banner Logo:

Image with a circular emblem and text celebrating an anniversary.

Saint Jeanne de Lestonnac Image

A portrait of Saint Jeanne de Lestonnac wearing a traditional religious habit.

Logo File Formats

These are our approved file formats for print and digital use.

A gray icon representing an EPS file. EPS

Use it for: Print

An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.

A gray icon representing a JPG file. JPEG

Use it for: Web

A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.

A gray icon representing a PNG file. PNG